As if the crocodile skin was not enough, TAG Heuer has dipped the Meridiist phone in a pool of diamonds, officially. The new Meridiist Diamant collection features two phones, one with 208 diamonds totaling 1.3 carats and the other with 1232 diamonds..

To the trailing list of fashion house branded cell phones, we have one more add on from Tag Heuer. Dubbed as Meridiist, it doesn’t come with the usual luxury frills like gold, platinum or diamonds. Not even Swarovski! However its has used the...