It’s time for some bling-bling. British Harper’s Bazaar consumer magazine has got the new looks and in order to commemorate it, each logo of the September issue on all 50,000 London newsstand copies will be festooned with 200 dazzling Swarovski crystals. This is for the very first time that consumers will be able to purchase such specially produced collectors item on the newsstand.

Publishing Director, Tess Macleod-Smith cited that the international logo is the natural next step for the brand and they wanted the first issue with the new logo to look as beautiful as possible. The September issue will have 400 pages, of which 200 will be editorial. That will make the issue the biggest and most beautiful issue to date.

via IfitShipItshere