
Do you have stacks of money piled up and lying in some corner of your house just like piles of old outdated magazines? Then you can trade those green bills for some more glossy magazines. But these ones will come cased in a special Goyard trunk designed exclusively for the purpose. For $150,000, you can be boost of 10 complete sets of Visionaire’s first 50 issues in the Goyard trunks. From its premiere issue in April 1991, Visionaire challenged notions of what it meant to be an art and fashion publication. It is reported that last December, the entire run, from 1–53, was purchased anonymously for $65,000. Passionate readers do turn collectors too!
The lofty price tag for a collection of “magazines” is the result of multiple factors, including Visionaire’s increasing collectability, as well as trends in the luxury goods market, which continues to hit ever-higher price points.
The publication’s earliest champions were New York magazine editors, photographers and artists, but it didn’t take long for Visionaire to cultivate a collector culture. While the Goyard trunk collection will lie out of reach to most collectors, Visionaire’s individual issues are typically priced between $150 and $350.
Via WSJ





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